Beardo
Beardo, India’s grooming brand for modern men, aimed to tap into lifestyle-focused audiences with an edgier creator-led approach. They wanted to go beyond basic grooming to push a lifestyle movement built around confidence, self-expression, and masculine appeal.
The personal grooming space is cluttered with brands using the same playbook: showing off perfect jawlines and fade haircuts. Beardo wanted to stand out without looking try-hard. The real challenge?
Build content that feels authentic, yet aspirational
Feature creators who reflect everyday Beardo users, not just models
Deliver results while keeping a bold, no-nonsense tone
Boxx Media curated a bold roster of male creators who embodied the Beardo vibe. With sharp transitions, bold hooks, and cinematic styling, the campaign attracted real engagement.
17 creators across 3 platforms
Content format: High-conversion reels and GRWM edits
Outcome: +27% engagement increase over previous product push