Behrouz Biryani
Behrouz Biryani wanted to spark cravings and elevate the royal narrative of their brand beyond just food delivery. Their goal was to take the story of authentic, rich biryani to a younger, digital-first audience using creators who could embody indulgence and luxury on everyday platforms.
The brand needed to make a premium product feel aspirational and accessible — all in under 30 seconds per video. Their traditional storytelling felt static for today’s platforms.
How do we make royal, long-format storytelling snackable for Reels and Shorts?
How do we drive actual cravings, not just views?
How do we stay premium while being playful?
We selected food creators who knew how to blend visuals, sound, and captions to make the viewer feel the aroma — even through a screen.
The content leaned into cinematic textures, bite sounds, and slow pans, paired with poetic scripts. It wasn’t just product — it was storytelling through senses.
The result?
6 creators with high food aesthetic
1.2M+ views on short-form videos
1.8M+ reach, with spikes in direct search and order intent
The campaign achieved high craving-led engagement with content that made Behrouz feel like a regal ritual, not just a meal.