Meesho
Meesho is India’s fastest-growing social commerce app, especially popular in Tier 2 and Tier 3 cities. Their goal? Leverage creators to highlight Meesho’s affordability and range — without losing relatability.
With such a wide audience, Meesho needed hyper-local content that didn’t feel like typical “ad-speak.” They needed creators who could:
Speak native languages and dialects
Relate to women entrepreneurs and home-based sellers
Drive trust and downloads from short-form content
We activated 25+ micro-influencers across Hindi, Tamil, and Bengali content verticals. With a narrative style grounded in everyday life, the results were powerful:
+48% download conversion from creator links
Video shares grew 3x during peak festive push
“So real!” – most common comment from viewers