MIRAI school of technology
MIRAI School of Technology approached us with the mission to drive awareness for their flagship technology programs focused on future-ready skills. With a fast-approaching admissions cycle, the campaign needed to communicate the unique value of MIRAI’s curriculum in a way that stood out in the increasingly noisy ed-tech space.
We had to show that MIRAI wasn’t just another tech school — but a modern, forward-thinking institution built for the next generation of innovators.
MIRAI needed to differentiate itself from traditional institutes while speaking directly to Gen Z students. The challenge was to showcase advanced tech offerings (like AI, Web3, and Data Science) while making it feel exciting and accessible.
How do we translate future-tech curriculum into relatable, digestible content for social media?
How do we drive authentic student curiosity, beyond typical ad noise?
How do we do this quickly and at scale during a short admissions window?
To tackle this, we collaborated with tech-savvy creators who understood both the academic depth and cultural language of Gen Z learners.
By using narrative-style content and collaborating with creators who had both credibility and connection with student audiences, we built a campaign that felt organic and aspirational.
The result?
9 creators, each deeply aligned with tech and education
1.8M+ views across YouTube Shorts and Instagram Reels
3.1M+ reach, with strong organic engagement
The MIRAI campaign didn’t just bring visibility — it brought conversion-ready attention. With storytelling crafted for speed and impact, the launch campaign led to a measurable uplift in applications, search volume, and direct inquiries.