The Man Company
This D2C grooming brand wanted to reintroduce elegance in the modern man’s routine. Our mission was to merge tradition and trend — by telling powerful stories through a more poetic and refined creator strategy.
The Man Company was struggling to differentiate itself from louder competitors. Their products were minimal and premium, but content was feeling too "safe."
They needed:
Emotion-led storytelling that reflects a thoughtful, elegant vibe
Creators who naturally embody premium masculinity
More brand memorability — not just surface-level views
We worked with minimal-style creators, stylists, and calm-toned narrators who brought softness and clarity to content. The shift in tone helped boost user trust and brand perception.
9 creators in skincare + lifestyle verticals
Campaign CTR rose by 33%
The brand saw a boost in direct page visits from influencer links